Our Culture
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Vision Statement
To be the leading producer and marketer of boards, doors and related wood-based products in the region.
The story of
Mission Statement
To contribute positively to the success of our customers on the domestic and regional African market through the processing, manufacturing and supply of competitive and innovative timber and forestry-based products to the furniture, building & construction and allied industries.
To be a good corporate citizen, providing our shareholders with competitive returns, our employees with safe, challenging, professional and rewarding work experience and environment, and contributing positively to the success of our suppliers and other strategic business partners.
Our Values
We pride ourselves in producing marketable and competitively priced products.
We know the purpose of our business and our individual and team roles in enhancing long-term competitiveness and profitability.
We are constantly hands on, result driven people.
We are credible to our stakeholders.
We are inspired, efficient, effective and entrepreneurial.
Key Success Factors
Technology
Skills
Product quality
Competitive cost producer
Capacity utilisation